Campaigns, links and results

Group posts in campaigns, track every link, and see the leads, enquiries, bookings and sales your posts bring.

Campaigns

A campaign groups posts - and the mailings and text messages of Ellibo Email Marketing, when you use it - for one goal, like a sale or a launch. Campaigns shows them by stage (idea, planned, running, done); drag a card to move it.

Pick the campaign in the composer under More options. The campaign page shows its posts, clicks, leads, orders and sales.

Tracked short links

Every web address in a post becomes a short link like ellibo.com/sl/AbC12xy, one for each network. A click opens the address with campaign tags added: utm_source (the network), utm_medium (Settings > Links & tracking), utm_campaign (the campaign) and utm_content (the post). Clicks are counted per post, network and day; link previews by the networks' robots are not counted.

Turn short links off under Settings > Links & tracking.

What the clicks brought

A click leaves a note in the person's browser for 30 days. When they then send a form on your Ellibo website, a CRM web form, book on your Ellibo booking page or order from your Ellibo online store, the lead, enquiry, booking or order is credited to the post and its campaign, with its amount.

This works on your Ellibo pages on ellibo.com addresses; on your own domain the clicks are counted, and leads from comments still work.