Results and sales
Numbers on every step, results across journeys, and the sales that followed a journey.
On the journey
Open a journey to see its numbers on the flow:
- how many people came in, are in it now, reached the goal, finished or were taken out
- on each step: how many went through it, are waiting on it, skipped it or hit an error
- on message steps: sent, opened, clicked, replied, bounced and unsubscribed; for text messages and WhatsApp, delivered, read, clicked and replied
Click a step for its chart over the last days and the people on it.
Reports
Reports shows all journeys for a period: people in, messages, opens, clicks, goals and sales, compared with the period before, and each journey side by side. Home shows the headline numbers.
Sales from journeys
From Professional, Marketing Automation adds up what followed a click in a journey email within the days you set under Settings > General (7 to start):
- invoices and payments in Accounting
- orders in your online store
- leads and deals in CRM
- bookings
A sale counts once, for the last journey email the person clicked before it. Amounts are in your business's currency.
Errors and paused journeys
If a step cannot run - a sending account stopped working, a WhatsApp template was withdrawn - the step shows an error, Home lists the journey under Needs your attention, and the Admins are emailed (you can turn this off under Settings > General). A journey paused by an error says why at the top; fix it and click Resume.