Reports
Each mailing's results, list growth, your own dashboards, and reports by email.
A mailing's results
Open a sent mailing to see how it did:
| Number | What it means |
|---|---|
| Sent | Emails that left your sending account |
| Delivered | Emails the receiving mail server accepted |
| Opens | People who opened it |
| Clicks | People who clicked a link |
| Replies | People who replied |
| Bounces | Emails that couldn't be delivered |
| Unsubscribes | People who left your lists from this mailing |
| Complaints | People who marked it as spam |
Below the numbers you'll find:
- Devices and email clients - phone or computer, and which mail app they use.
- Link clicks - which links got the most clicks.
- Time of day - when people opened and clicked, to help you choose when to send next time.
Some mail apps, such as Apple Mail, load emails by themselves to protect privacy. Those count as opens even if the person never read the mailing, so opens can look higher than they are. Clicks are the surer sign.
Results email
A day after a mailing goes, its owner gets an email with its results. Turn this off under Settings > Preferences.
Reports
Go to Reports to see results across all your mailings for a period, and list growth: who joined, who left, and the net change.
Dashboards
Go to Dashboards to build your own from report widgets, like opens over time, best mailings or list growth. Add the widgets you want and arrange them.
| Plan | Own dashboards |
|---|---|
| Free | 1 |
| Standard | 3 |
| Professional and Business | As many as you like |
Reports by email
On Standard and up, have a dashboard emailed to you or your team every day, week or month.
Sales and leads
On Professional and up, see the sales and leads that followed each mailing. See Sales from your mailings.