Email steps
Design journey emails, use personal fields, and choose how they are sent.
Design the email
Click an email step, then Design email. It opens the drag-and-drop designer - the same one as Ellibo Email Marketing - with text, images, buttons, coupons, products and more. Ready-made journeys come with their emails written; change the words and the links.
Fill in:
- Subject - what people see in their inbox.
- Preview text - the short line after the subject.
- From name - empty uses the name under Settings > General, else your business name.
Click Send a test to send it to yourself.
Personal fields
Type them in the subject or the email. Add a word to use when a detail is missing after a | sign. For example, Hi {{first_name|there}} reads "Hi Asha" - or "Hi there" when there is no first name.
| Field | Fills in |
|---|---|
{{first_name}} | First name |
{{last_name}}, {{name}} | Last name, full name |
{{email}}, {{company}} | Email address, company |
{{org_name}} | Your business name |
{{order_no}}, {{amount}}, {{cart_url}}, {{booking_date}} ... | Fields of the record that brought them in - the builder lists the ones its start offers |
How journey emails are sent
Admins choose under Email sending:
- Your own mailbox - good for a few hundred emails a day.
- Your own sending service - Amazon SES, Brevo, Mailgun, SendGrid or any SMTP server.
- Ellibo Sending - your plan includes a number of Ellibo Sending emails a month. See Plans and limits.
Sending accounts and domains are shared with Ellibo Email Marketing, so if you use both, you set them up once. A journey can use its own sending account under More options.
What is tracked
Opens, clicks, replies, bounces and unsubscribes are tracked for each email and show on its step. Links get UTM tags when that is on under Settings > General, so your website analytics shows the journey.
Every journey email has an unsubscribe link and your business's address in the footer. Free plans also show a small "Sent with Ellibo" line; from Standard it is gone.
Who does not get an email
The step is skipped for a person who unsubscribed, bounced, complained, or is on your do-not-email list, and for anyone over the message limit until they are under it. If your business has put email on hold, journey emails wait too. The reason shows on the person's timeline.