Website tracking
Add the tracking code to your website, see the pages people visit, and use visits in journeys.
Website tracking comes with Professional. It shows which pages of your website people from your journeys visit. Adding a website needs the Manager or Admin role.
Add your website
- Go to Website and click Add a website. Enter its address, such as
www.yourshop.com. - Copy the one-line code shown and paste it before
</body>on every page - most website builders have a box for "code in the footer". - Open your website. Last seen on the Website page changes within a minute.
Who is who
Visitors are anonymous at first. When someone clicks a link in a journey email, the visit is joined to their email address, and their earlier visits on that browser too. Visits are kept on your business's own records; nothing is shared with other businesses.
Use visits
- Start a journey with the event Visits a page whose address has ..., for example
pricing. - A condition can check visited a page whose address has ....
- Lead scoring can give points for a visit. See Lead scoring.
- Each person's timeline lists their visits.
Note
Tell your visitors about tracking in your website's privacy notice. In many countries you must ask for consent before tracking; only show the code after the visitor agrees if your cookie banner supports it.