Plans and limits
What each Marketing Automation plan includes, how contacts are counted, and what happens after the trial.
Marketing Automation is priced per business, not per user. Your whole team can use it.
What the limits count
| Plan | Contacts in journeys | Live journeys | Ellibo Sending emails a month |
|---|---|---|---|
| Free | 250 | 1 | 1,000 |
| Standard | 2,000 | 5 | 10,000 |
| Professional | 10,000 | Unlimited | 40,000 |
| Business | 50,000 | Unlimited | 150,000 |
- Contacts in journeys - the different people in your journeys this month: everyone still in one, plus everyone who came in since the 1st. Test people do not count.
- Live journeys - running or paused. Drafts and stopped journeys do not count.
- Ellibo Sending emails - journey emails sent through Ellibo Sending. Your own mailbox or sending service is never counted. SMS and WhatsApp go through your own accounts and are never counted.
What each plan adds
- Free - the journey builder, ready-made journeys, starts from your Ellibo apps, email steps, waits, test mode and results on every step. Emails carry a small "Sent with Ellibo" line.
- Standard - adds conditions, goals and date starts (birthdays, renewals), and no Ellibo branding.
- Professional - adds SMS and WhatsApp steps, A/B splits, lead scoring, website tracking, sales from journeys and custom roles.
- Business - adds workflow rules, the API and webhooks, the audit log, and priority support with an onboarding call.
Add-ons on paid plans: an extra 5,000 contacts, an extra 10,000 emails a month, and priority support. See Free trial and plans for prices and how to buy.
When you reach a limit
- Contacts - new people wait outside the journey until next month or until you upgrade. People already in carry on.
- Live journeys - you can't start another until you stop one or upgrade.
- Ellibo Sending emails - journey emails through Ellibo Sending wait until next month, unless you upgrade, add emails or switch to your own mailbox or sending service.
After the trial
Your business moves to the Free plan unless you choose another. Nothing is deleted. Steps that need a feature outside your plan are skipped with the note Not in your plan, and the Admins are told once. If more journeys are running than the plan holds, you choose which to keep.
If a paid plan lapses, Marketing Automation becomes read-only: you can see everything, but journeys do not run until the plan is renewed.