Mass email

Send one personal email to a whole list of leads or contacts from your own mailbox, with unsubscribe, opens, clicks and replies counted.

A mass email goes to many people at once, but each person gets their own copy with their own name. It goes out from your connected mailbox (Gmail, Outlook, your business email), so replies come straight back to you and appear on each person's record.

Before you start: connect your mailbox under My email. See Connect your email.

Send a mass email

1. Go to Campaigns and click New mass email. Or start from a list:

   • on Leads or Contacts, filter the list, then click Email these;
   • on Leads, tick some rows and click Email in the bar that appears.

2. Who it goes to: choose Leads or Contacts, then narrow the list by status, source, tag, owner, score or a saved view. The box below shows how many people it will reach, and who is skipped:

   • people with no email address;
   • people who unsubscribed (or whose address bounced);
   • the same address twice.
3. The email: write the subject and the message, or start from a template. Click { } to add fields such as {first_name} or {company}. Links become clickable.
4. From and tracking: choose the mailbox it goes out from. Turn on Count opens and clicks if you want to see who opened and clicked.
5. Check the Preview on the right, which shows the email as the first person will see it. Click Send me a test to get a copy in your own inbox.
6. Click Send now, or Schedule to choose a date and time.

Every email ends with your business name and address, and an Unsubscribe link.

How it goes out

Ellibo sends a few emails every 5 minutes, never all at once. This keeps your mailbox in good standing with Gmail, Outlook and your email host.

Each mailbox has a safe daily limit for mass email and sequences together:

A list bigger than the limit simply goes out over the next days. To change your limit, click Change under Send from. If your email host allows less, for example 100 an hour, set a lower number.

The report

Open a mass email from Campaigns to see:

• progress: how many have gone and how many are waiting;
• Sent, Opened, Clicked, Replied, Bounced, Unsubscribed and Failed. Click a tile to see those people;
• each person's status, with a link to their record.

You can Pause, Resume or Stop a mass email while it's going out, and Copy it to send again to another list.

Safety

• Mass email pauses by itself if more than 8% of the emails bounce, or more than 5% of people unsubscribe. Clean up the list, then click Resume.
• A bounced address is added to the unsubscribed list, so it isn't emailed again.
• People who unsubscribe are listed under Campaigns › Unsubscribed. Admins and managers can take someone off that list if they ask.
• To stop mass emails to one person, open their lead or contact, click the arrow next to Sequence, and choose No mass emails to them.

Plans

Mass email is in the Standard plan (500 a month) and above. Professional and Business have no monthly limit; each mailbox's daily limit still applies.

Good to know

• Opens can be counted wrongly: some email apps load images by themselves, and some block them. Replies and clicks are more reliable.
• Leave Count opens and clicks off for the most personal, inbox-friendly email. Replies are counted either way.
• Each email sent is kept on the person's record, marked Mass email.