Coupons, abandoned carts, gift cards and loyalty
Bring shoppers back and reward them, with coupons, a series of cart emails, gift cards, points and store credit.
These are all under Marketing in the menu.
Coupons and offers
From the Standard plan, make codes for shoppers to enter at checkout. Open Coupons & offers.
| Kind | What it does |
|---|---|
| Percent | A percent off |
| Amount | An amount off, in one currency |
| Free delivery | Clears the delivery cost |
| Buy X, get Y | The cheapest items in the deal are free |
You can limit a coupon to some products or categories, one store, one customer group, a smallest order, a date range, a number of uses, uses per customer, or first orders only.
From the Professional plan, automatic offers apply by themselves, with no code.
Abandoned carts
From the Standard plan, send a series of emails to people who left something in their cart. Open Abandoned carts.
Turn it on, and you get three emails to start with. Change them as you like:
| Sent | Subject | |
|---|---|---|
| 1 | After 1 hour | You left something in your cart |
| 2 | After 24 hours | Still thinking it over? |
| 3 | After 72 hours | One last reminder about your cart |
You can change the times and words, add or remove emails, and attach a coupon to any of them. In your words you can use {name}, {store}, {coupon} and {cart_link}.
The link in the email brings the cart back. The series stops if they buy, and every email has a link to stop them.
By default, only people who ticked the marketing box get them. There's a setting to send them on another lawful basis. Whether you may do that depends on your country, so check before you change it.
A cart counts only if the shopper gave an email address and hasn't been active for the delay you set.
Gift cards
From the Professional plan, sell gift cards as a product, or issue one by hand under Gift cards.
- The code goes out by email and exists only there. Ellibo keeps a scrambled copy, so a lost code can't be read back. You can see its last four characters and its balance.
- Shoppers enter the code at checkout, and it pays part or all of the order.
- A card is in one currency.
In your books, a gift card sold isn't a sale. It's a debt, held in Gift Cards and Store Credit, until it's spent. A card you hand out free counts as an expense.
Loyalty points and wallet
From the Professional plan, under Loyalty & wallet:
- Points: set how many points each unit of your home currency earns, and what a point is worth at checkout. Points are earned when an order is fully paid.
- Wallet: store credit on a customer's account, in your home currency. It can come from a refund or be given by hand, and customers spend it at checkout.
More ways to sell
- Back-in-stock emails, from Professional: shoppers leave an email on a sold-out product and hear when it returns.
- Cross-sell and up-sell, from Professional: choose related products on a product's page.
- Price lists, from Professional. See Selling to businesses.
- Product feeds. See SEO, analytics and product feeds.