Several stores

Run more than one store from one business, choose which products each sells, and share price lists.

The Business plan includes three stores, and more can be added as an add-on. You might run one for each brand, one for each country, or one for trade buyers.

What is shared, and what isn't

Shared by every store	Each store has its own
Products, and the stock of each variant	Address and domains
Customers, who have one account across your stores	Design and theme
Your books	Pages, menus and blog
Tax registrations and rates	Currency and the currencies it offers
Coupons, unless limited to one store	Countries it sells to
	Warehouses it sells from
	Payment gateways and accounts, if you choose
	Cash on delivery, bank transfer and their bank details, if you choose
	Carrier accounts and ship-from address, if you choose
	Google Analytics, Tag Manager and Meta pixel, if you choose
	Live chat and its Helpdesk brand, if you choose

Anything marked "if you choose" starts the same as your business settings. Change it only for a store that works differently, such as a brand with its own payment account.

Payments, delivery and tracking for a store

Open the store's page and find Payments, delivery and tracking for this store.

Online payments: the list shows the gateways shoppers see in this store. To change it, open Settings > Payments. On each gateway, tick the stores under Use in these stores. Tick none to use it everywhere.
A brand with its own account: connect the gateway as usual. Then use + Add another account, give it a name such as "Brand B", enter that account's keys and tick its stores. Those stores use it instead of your main account. Its money lands in its own clearing account, such as Razorpay Clearing (Brand B), and you record its payouts separately.
Offline ways to pay: set cash on delivery, bank transfer, pay on site and pay on invoice to On in this store, Off in this store, or Same as business. A store can show its own bank details, and its order emails use them.
Tracking: enter this store's own Google Analytics, Tag Manager or Meta pixel ID. Leave a box empty to use the business's.
Live chat: turn it on or off for this store. If you have more than one Helpdesk brand, choose whose team the chat goes to.

Only admins can change how a store takes payments.

Shipping from another place

On Settings > Carrier accounts, tick the stores each account ships for. For a store that ships from another warehouse, use + Add another ship-from. Give it a name and its address, and tick the store. It can use the same login as your main account: leave the key blank. Labels for that store's orders then show this address as the sender.

Add a store

Open Website > Stores & domains and click New store.
Give it a name. It starts as a draft, with its own address, starter pages and menus.
Replace the starter wording on its legal pages, and click Open the store when it's ready.

A further store's address looks like yourbusiness--outlet.ellibo.com. Connect a domain of its own if you like. See Connect your own domain.

Sell a product in some stores

Open the product. Under Stores, choose Only some stores and tick them. A product set to All stores also appears in stores you add later.

Open a price list and tick the stores it applies to. Any number of stores can share a list. If you tick none, it applies to all of them. See Selling to businesses.

Different rules for a store

On the store's page, open Differences from your business settings. A store can differ on guest checkout, closed shop, hidden prices, showing stock levels, reviews, wishlist, compare and the buy now button.

Warehouses

If you use several warehouses, choose which ones sell in each store. A store only offers stock from those.

Delivery

A delivery method can belong to one store, or to all of them.

Close a store

Click Close on the store's page. Shoppers can't see it or buy from it, and its past orders stay. Closed stores don't count toward your limit.