Reports
See your sales, tax, marketing and returns, and take them away as spreadsheets.
Open Reports, from the Standard plan. Choose a report, a date range and a store if you have several. Waiting orders and cancelled orders aren't counted. All amounts are in your home currency, at the rate kept on each order.
The reports
| Group | Report | What it shows |
|---|---|---|
| Sales | Sales by day | Orders, discounts, delivery, tax and refunds, day by day |
| Sales by product | What sold, by product and variant | |
| Sales by category | A product in two categories counts in both | |
| Sales by country | Where your orders went | |
| Sales by store | Each of your stores | |
| Payment methods | How customers paid | |
| Tax | Tax by country and rate | Tax charged, by country, rate and scheme |
| EU one-stop shop | EU VAT under the one-stop schemes, ready to copy into your return | |
| US sales by state | Sales and tax for each state | |
| Marketing | Coupons | How often each code was used |
| Abandoned carts | Carts started, ordered and left | |
| New and returning customers | First-time orders against repeat orders | |
| Visits | Page views, carts, checkouts and orders per day, with no personal data. From Professional | |
| Stock and returns | Stock value of sales | Sales against what the goods cost |
| Returns | Returns, withdrawals and refunds |
Tax figures
The tax figures come from the rates you entered, so check them before you file. See Tax worldwide.
Your full accounts
Profit and loss, balance sheets and tax returns belong to your books. Store invoices are ordinary invoices there, so if you use Ellibo Accounting, open those reports there.
Gateway money
Gateway payouts shows what each gateway has taken and not yet paid out, with the fees it reported. See Take payments.