SEO, analytics and product feeds
Help people find your store, measure your visitors, and send your products to shopping channels.
Search engines
SEO tools are from the Standard plan.
- Search title and description: on each product, category, page and blog post
- Web address: you can change it, and the old address sends people to the new one
- Robots.txt: add your own lines in Settings > Search & analytics
- Hide a page: a page can be kept out of search results
Write clear names and descriptions in the words your customers use. Give pictures a description. Use your own domain, if you can.
Analytics
Open Settings > Search & analytics, and enter your own IDs:
| Tag | What it is |
|---|---|
| Google Analytics ID | Visits and sales in your Google account |
| Google Tag Manager ID | Your tags, managed by you |
| Meta Pixel ID | Ads on Meta |
When Ask for cookie consent is on, these wait for the shopper's choice. See Country rules.
With several stores, a store can have its own IDs, so each brand's visits stay apart. Enter them on the store's page under Payments, delivery and tracking for this store. See Several stores.
From the Professional plan, Ecommerce also shows its own daily counts of page views, product views, add to carts and checkouts. These are counts only, with no personal data.
Product feeds
From the Professional plan, open Marketing > Product feeds. A feed is a web address that lists your products, in a form shopping channels can read: for Google, Meta and TikTok shopping.
- Copy the feed address.
- Paste it into your account with the channel.
- If it ever leaks, make a new key. The old address stops working.
Use accurate prices, stock, brand and pictures. Each channel has its own rules, and approval is between you and them.
Your own code
On the Business plan, you can add code for the page head and custom CSS.