The right message, at the right time, by itself
Journeys of emails, text messages and WhatsApp messages that start when something happens in your business - a new order, a cart left behind, an unpaid invoice, a booking - and run on their own.
Free for 250 contacts and 1 live journey. 14-day trial of everything, no card.
- Ready-made journeys, change the words and start
- Started by your Ellibo apps, nothing to connect
- Priced per business, by contacts
- 14-day trial of everything, no card
Build it once, and it keeps working
Each person moves through the journey at their own pace. You see where everyone is and what each step brings.
Steps, waits and branches, drawn as a flow
Add an email, wait two days, then send something else to people who did not open it - and something different to those who clicked. Every step shows how many people are on it right now.
- Email, text message, WhatsApp, wait, condition, A/B split and action steps
- Branches on opened, clicked, replied - or not
- Wait a number of hours or days, or until a day and time
- Copy a journey, pause it, or take one person out
Started by what happens in your business
Pick what starts the journey: a new order, a cart left behind, an invoice that is overdue, a booking made, a lead added, a ticket closed, a birthday. Or send an audience - all customers who bought in the last 90 days, a list, a tag.
- Events from your Ellibo apps, with nothing to connect
- Audiences from your customers, leads and lists
- Add people by hand, paste a list, or use the API
- Each person comes in once, or again after a number of days
Designed emails with the details that matter to each person
Design each email with the drag-and-drop designer. Personal fields fill in the name, the order number, the amount or the link back to the cart. Opens, clicks, replies and bounces are tracked step by step.
- The same designer and templates as Ellibo Email Marketing
- Personal fields with a fallback: {{first_name|there}}
- Send yourself a test of any step
- Your mailbox, your own sending service, or Ellibo Sending
Reach people where they read
Send text messages through your own Twilio account. Send WhatsApp messages with the approved templates of your WhatsApp Business account. Links in messages are shortened and their clicks tracked, and the next step can depend on them.
- Texts through your own Twilio account
- WhatsApp templates synced from your WhatsApp Business account
- Branch on clicked, read or replied
- Your provider bills the messages; Ellibo never adds a charge
Different paths for different people, and a finish line
Check something about the person - their country, a tag, their score, whether they bought recently - and send them down the yes or no path. Split people into two or three paths to see which message works best. A goal, such as an order placed or an invoice paid, takes people out of the journey the moment they reach it.
- Yes / no conditions on the person and the record that brought them in
- A/B paths with the share you choose
- Goals: order placed, invoice paid, booking made, deal won
- Actions: tag, add to a list, make a CRM lead or task, tell your team
Walk through the whole journey before anyone else does
Start a test with yourself as the person. Run each step at once instead of waiting days, pretend you opened or clicked, and see every email and message arrive. When it all looks right, start it.
- Run a step now, skipping its wait
- Pretend an open, a click or a reply
- Test people never count in your plan or results
- A check before you start: anything missing is listed
Know who is ready to buy
People earn points for opening, clicking, replying, visiting your website and filling in forms. When someone gets hot, your team is told at once, and a journey or a CRM task can start by itself. A line of code on your website shows which pages people from your journeys visit.
- Your own scoring rules, with starter rules made for you
- Points that fade when people go quiet, if you like
- Hot leads to your team, and into CRM
- Visits by page, and journeys that start on a visit
See what every step brings
Each step shows how many people went through, were skipped or are waiting, with sends, opens, clicks and replies. The orders, invoices and leads that followed a click in a journey are added up, so you see what each journey earns.
- Numbers on every step of the flow
- Who is where, and why someone was skipped
- Sales and leads after a journey, from Professional
- Export people and results
Journeys that start from your real business
Marketing Automation reads what happens in the Ellibo apps your business uses. Nothing to connect, nothing to copy.
You only see the events of the apps your business uses. Customers who did not agree to marketing, where the app records it, are left out.
Start from a journey that already works
Each one comes with its steps, waits and emails written. Change the words, test it and start it.
Three friendly emails over a week for everyone who joins your list.
A reminder, then a text, then a coupon - and anyone who orders leaves the journey.
A warm thank-you after an order, and a review request a week later.
Polite reminders for unpaid invoices, that stop the moment it is paid.
A "we miss you" offer to customers who have not bought for a while.
A gift on the day, and a reminder if they have not used it.
A confirmation, and a reminder the day before the appointment.
Helpful emails for new sign-ups; anyone who clicks becomes a CRM lead.
A heads-up before a subscription renews.
Helpful, never pushy
The rules that keep your customers happy are built in, and apply to every journey at once.
Messages wait for your hours, in your business's time zone. Nobody gets a message at 3 in the morning.
At most so many journey messages a person in a day or a week, over all your journeys.
Every email has the link. Anyone who leaves, bounces or is on your do-not-email list is skipped by every journey.
Admin, Manager, Marketer and Viewer: Marketers build and test, Managers start. Custom roles from Professional.
Who started, stopped and changed journeys, and when. Add people from your own software. On Business.
Export or erase one person's data across your Ellibo apps when they ask.
For businesses that want to follow up every time
- Online stores
Carts brought back, first orders thanked, reviews asked for and quiet customers won back.For example: Abandoned cart, Thank-you + review, Win back
- Salons, clinics and studios
Reminders before each booking and a "time for your next visit" message weeks after.For example: Booking reminder, Booking follow-up, Birthday offer
- Schools, coaching and gyms
Every enquiry followed up until they visit, and renewals reminded before they lapse.For example: Lead nurture, Renewal reminder, Welcome series
- Services and agencies
New leads warmed up, hot leads passed to sales and unpaid invoices chased politely.For example: Lead nurture, Hot lead to sales, Invoice overdue
- Shops and restaurants
Thank-you messages after a visit and offers to regulars by text or WhatsApp.For example: Thank-you, Win back, Birthday offer
Here is what changes
One price for your business, by contacts
Prices are a month, before tax. A year costs the same as 10 months. Your whole team is included.
Free
Standard
Professional
Business
Contacts are the different people in your journeys each month. See all plans
Questions people ask
What is Ellibo Marketing Automation?
It is marketing automation software. You build journeys - a series of emails, text messages and WhatsApp messages with waits and branches - and each person goes through them at their own pace. Journeys start by themselves when something happens in your other Ellibo apps, such as a new order, a cart left behind, an unpaid invoice or a booking.
Is there a free plan?
Yes. The Free plan holds 250 contacts a month and 1 live journey, with email steps, waits and the ready-made journeys, for as long as you like. Every new business also gets a 14-day trial of every feature, with no card.
Do I need to use Email Marketing too?
No. Marketing Automation has its own screens for journeys, emails, people and results. It shares the email designer, the sending accounts and the do-not-email list with Ellibo Email Marketing, so if you use both, everything stays in step.
How are journey emails sent?
From your own mailbox, your own sending service (Amazon SES, Brevo, Mailgun, SendGrid or any SMTP server), or Ellibo Sending. Your plan includes Ellibo Sending emails every month; your own mailbox or service is never counted.
How do SMS and WhatsApp steps work?
Text messages go through your own Twilio account. WhatsApp uses the approved message templates of your WhatsApp Business account. The SMS or WhatsApp provider bills you directly for the messages; Ellibo never adds a charge. SMS and WhatsApp steps come with Professional.
Can I test a journey before it goes live?
Yes. Test mode walks a test person - usually you - through every step at once, without waiting the days in between, so you see each email and message as your customers will. Test people are never counted in your plan or your results.
Will people get too many messages?
No. You set a send window (for example 9 in the morning to 8 at night) and a limit on how many journey messages a person may get in a day or a week, across all journeys. Anyone who unsubscribes or is on your do-not-email list is skipped by every journey.
What is lead scoring?
People earn points for what they do: opening and clicking emails, visiting your pricing page, filling in a form. When someone passes the line you set, your team is told and a journey or a CRM task can start by itself. Lead scoring and website tracking come with Professional.
What does it cost, and what happens after the trial?
Standard is $14 a month for your business before tax, Professional is $29 and Business is $69. A year costs the same as 10 months. After the 14-day trial you move to the Free plan or the plan you choose. Nothing is deleted.
Is my customers' data safe?
Yes. Your contacts belong to your business and are kept apart from every other business on Ellibo. You can export or erase one person's data at their request, and every journey email carries an unsubscribe link that works at once.
Want the details? Read the Marketing Automation help guides.
Start your first journey today
Free for 250 contacts, for ever. 14 days of everything, no card.